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Marketing Overview
Organizations today want to recognize the essential measures needed to compete in today’s commerce. Effective management along with strong leadership skills are two of the most vital elements needed to run a successful business. Along with these two elements management needs to determine their marketing strategy to be able to put the product or service in the public eye. In order for any organization to thrive, a marketing strategy must be observed closely, anticipated appropriately, and managed effectively. This paper will offer a few definitions of marketing, and explain the importance of marketing in organizational success. This paper will also provide examples from today’s business world to provide a reference as to how essential and vital the marketing function is in companies.
Marketing can be defined in many ways. Contrary to popular beliefs, marketing does not just entail the use of sales and advertising. Simply put, marketing involves linking producers of goods and services to consumers who are willing to purchase such goods and services. A website called free management library, states that marketing is:
The wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers ...