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Marketing Plan
McBride Financial Services
By
Mary Steele
BSA/310
University of Phoenix
Marico Howe
November 15, 2008
McBride Financial Services
McBride Financial Services wants to be the "preeminent provider of low cost mortgage services using state-of-the-art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota" (Apollo Group, Inc., 2004). However, in order for them to do this they will need to have a sufficient Marketing Plan in place. The company plans on achieving financial break-even within six months of commencing their operations and becoming profitable within one year of operating. They, also, plan on leveraging technology to minimize costs and maximize efficiencies for their customers and the business by applying for and obtaining mortgages (Apollo Group, Inc., 2004). The company plans on supplying their customers with the most efficient and effective processing of mortgage applications from inception to closing.
Since McBride is just starting out
McBride Financial service is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services' mission is to be the preeminent provider of low cost mortgage services. With a great a marketing plan we can make that statement true and prove that McBride Financial Services will be the preeminent provider for low cost mortgage services. Establishing a marketing plan McBride Financial services will be able to expand their operations, offer new products, and continue to grow as a company.
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