Marketing Plan Pricing Approach

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Marketing Plan ? Main Pricing Approach

Cost-Based Pricing
Shanti Spa will apply a 40% mark-up, from cost, on all services which will in turn allow for an average 29 % profit margin.

Profit Margin Calculator Results
For the services below the average gross margin is 28.57%. This represents an average selling price of $55.14.
Results Summary
Product
Name    Wholesale
Cost    Markup
percent    Selling
price    Gross Margin
$    Gross Margin
%
Ananda Pedi    $48.84    40.00%    $68.38    $19.54    28.57%
Ananda Mani    $50.11    40.00%    $70.15    $20.04    28.57%
Paraffin Wraps    $35.12    40.00%    $49.17    $14.05    28.57%
CdMP Facial    $22.60    40.00%    $31.64    $9.04    28.57%
Holistic Facial    $43.84    40.00%    $61.38    $17.54    28.57%
Facial Glow    $42.42    40.00%    $59.39    $16.97    28.57%
Body Scrub    $34.37    40.00%    $48.12    $13.75    28.57%
Algae Wrap    $55.16    40.00%    $77.22    $22.06    28.57%
Waterfall Thal.    $25.53 & ...
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