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Introduction
In modern Russia marketing only just begins to be developed. Conducting strategic investment policy and strategic marketing is hindered because of the general unsteady state of the economy, uncertainty of political situation, not realizing of sequential state investment policy. In connection with this it is necessary to develop more than the alternatives of the strategic plans of the development of firm, to more frequently correct purposes and strategies depending on new situation. But even now it understands the majority of leaders, that the success of enterprise in many respects depends on effective management, making of optimum decisions, market exploration, and selection of personnel. And all this in full or in part enters into the subject area of marketing.
Marketing requires as the concept of control (philosophy of business) that the company would consider consumption as the "democratic" process, with which the users have the right "to vote" for the necessary to them product with their money. This determines the success of company and makes it possible to optimally satisfy the need of user. Therefore this theme is urgent and requires special study and attention.
Basic purpose: the study of marketing as the concepts of market control.
Basic tasks:
? Development of the special features of the process of the evolution of the concept of marketing
? Determination of the role of information system for the support of making administrative decisions
? Characteristic of the organization of the structure of control of marketing
? Analysis of effectiveness in control of marketing of ente ...