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EXECUTIVE SUMMARY
This report gives a detailed analysis of the development of a new product called “ABC way of learning at home” for the ABC Learning Centre which will be targeted for children aged 3 to 5 years old. This report will show different marketing strategies to achieving great results for this product. These marketing strategies will show how the product will achieve a strategic competitive advantage. This product will contain a computer game with learning guides on different aspect to suit different learning needs. For example, it can teach 3year olds to recognize shapes and colors to 5year olds teaching them the basic English and Math’s in a fun play and learn environment. The target market for this product will be ‘new mothers’ and the families of these children.
The product will offer various games for different ages. For example, for age 3 it will have games for males different to those of females.
With great success of the product the businesses sales will rapidly increase as families cant afford extra tutoring or when children are on holidays it is a cheaper way to keep the kids entertained on those rainy days. The report will include data based on the average babies born in Australia giving an estimate of available sales and will also include secondary and primary research such as surveys to analyze the best price consumers are willing to pay.
There are 3 DVD’s each with its own sub divisions, each corresponding to the age group of 3, 4 to 5 year olds. The main purpose of the DVD is to educate and interact with the target market through a series of leveled games and activities to provide an entertaining and fun learning environment. Each DVD is carefully based on the child’ ...