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mARKETING plAN:
Coca Cola
Prepared For:
Marketin menegment
Sir Asif Keyani
Prepared By:
Friends Group
Muzammil Siddiqui (BB071031)
Amjid Malik (BB071042)
SACTION # 1
Dec 19, 2008
DEDICATION
Special thanks and dedications to our beloved parents and Teachers who motivated and supported us in this research project and remained a source of inspiration for us and prayed for our success all along.
ACKNOWLEGMENT
Deepest thanks and gratitude to Almighty ALLAH, the most merciful, the most beneficent and source of all knowledge and wisdom who enable and strengthen us to complete this final project.
We extend our deepest gratitude and profound regards to Sir Asif Keyani who remain a source of inspiration, motivation and stimulation for us.
Esteemed appreciation and recognition to our colleagues family, coca cola marketing manegment for their support and encouragement throughout this endeavor.
TABLE OF CONTENTS
Executive Summary 5
Situational Analysis 5
Company 5
Product 7
Customer 7
Competitor 8
SWOT Analysis 8
Target Market ………………………………………………………………….………9
Target Customer …………………………………………………………………….…9
Market Growth
Market Strategy ………………………………………………………………………10
Market Segmentation 11
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