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Fast Food that’s not Fast Food
Executive Summary
This is a 1 year marketing plan for Home Cookin’. It has been created by its owner to obtain additional funding for expansion. The dinner was opened 4 yaers ago and has been very successful with customers wanting more options and availability. Home Cookin’ is also interested in expanding locations; giving customers more access to a well balanced home cooked typed meals. Research shows that people are eating out more because of busy schedules. Yhese same people actually have fewer options of good wholesome food compared to fast food. So with expanding location, hours of business and adding breakfast over the next year Home Cookin’ will increase availability and bring in new customers.
Company Discription
Jennifer Vaughn founded Home Cookin’ 4 years ago. Mrs Vaughn has a degree in business management and has worked for 15 years in the restaurant field. Mrs. Vaughn decided to open a restaurant that would cater to people who wanted more than a burger and fries at a low cost and fast service.
Home Cookin’ reflects Mrs Vaughn’s love of good home –style food. The company’s original concept was to offer home style lunch and dinners at affordable prices. With themed daily specials such as Meatloaf Mondays and Sunday Supper.
Currently Home Cookin’ is located next to Bradley University. The quality of food at low prices has gained a dedicated following of customers who are students and tachers.Home Cookin’ is currently expanding its wireless Internet capabilities and expanding its hours of operation.
Home Cookin’ is alos ...