edf40wrjww2CF_PaperMaster:Desc
Marketing Plan
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Marketing Strategy presented in Question and Answer Format
How can MLP be sure the CSOs will want the SRC ?
How can MLP make money with a SRC design ?
Why would an auto maker want to take a risk on producing the SRC ?
How can MLP demonstrate that a market exists ?
How big must the random sample of end users be ?
Where will the SRC be test marketed ?
What is a sufficient volume of SRC production to justify the cost of an auto plant?
If the SRC is feasible, why haven't the auto companies done it already ?
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How can MLP be sure the CSOs will want the SRC ?
Mobility For A Living Planet (MLP) will study the operating conditions and business practice of European CSOs. Top of the list is the parking situation. For example : what percentage of shared cars are parked curb side, open lot and parking garage ? If 90% are parked in groups of only 2 at curbside then perhaps the SRC needs to have a different body design. What is the typical width of a curbside space ? Could a short enough vehicle park perpendicular to the curb ? How expensive would it be to install a curbside electrical charging station ? If a large fraction park in parking garages then what is the ceiling height limitation ?
Other questions to consider are seating capacity, cargo capacity, and trip length. What is the distribution of trip lengths over a week ? If most days are spent making many short trips totalling only 30 miles, then a plugin hybrid with conventional batteries would be able to operate ...