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Marketing Principles Incorporated at CareFirst BlueCross BlueShield
André R. Lynch
MGMT 3002- Principles of Marketing
January 15, 2005
Walden University
Dr. James Skertich
Abstract
Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970's. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world's companies. This whitepaper analyzes Wal-Mart's effectiveness in regional markets around the world and reactions/responses of Wal-Mart due to those different market conditions.
Table of Contents
Introduction 4
North American Wal-Mart Stores 5
The Case in Germany 6
Japan Expansion 7
Recommendations 8
Final Conclusions 9
Bibliography 11
Marketing Principles incorporated at CareFirst
Introduction and Background Information
CareFirst, Inc. is the not-for-profit, non-stock, parent company of CareFirst of Maryland, Inc. and Group Hospitalization and Medical Services, Inc., affiliates that do business as CareFirst BlueCross BlueShield. A third affiliate does business as Blue Cross Blue Shield of Delaware. CareFirst, Inc. is governed by a Board of Directors and special statutes regulating its business in Maryland, the District of Columbia, Delaware and Northern Virginia.
Is the largest health care insurer in the Mid-Atlantic region, serving more than 3.2 million members
Has more than 6,200 employees in Delaware, Di ...