Marketing Proposal Project

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Verizon Project Proposal

Child Alert

MKT421

Verizon- in General

From the Verizon web page, "Verizon Communications?. is one of the world's leading providers of high-growth communications services. Verizon companies are the largest providers of wire line and wireless communications in the United States, with nearly 135 million access line equivalents and over 30 million wireless customers.
Verizon is also the world's largest provider of print and online directory information. A Fortune 10 company with more than 241,000 employees and $67 billion in 2001 revenues, Verizon's global presence extends to 45 countries in the Americas, Europe, Asia and the Pacific."
With this as a backdrop, Verizon is in a strong position to implement a program to provide monitoring services for parents whose child has moved beyond an established distance from the parent.
Verizon Foundation
Verizon has a charitable foundation that lends support through technology, personnel and money to worthy causes. The media constantly reports predators who strike without notice with a result that finds children moved vast distances from the family and Verizon is in a position to help those families. The Verizon Foundation recognizes a need to increase the use of technology and found a way to assist those in need as illustrated from the following comments on their web site.
"Information tools, such as the personal computer and the Internet, are increasingly critical to economic success and personal advancement. According to Falling Through the Net: Defining the Digital Divide - a paper published by the National Telecommunications and Information Administration (NTIA) -- more Americans than ever have acc ...
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