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Cozy Noodle and Rice
Marketing Research Proposal
: Promotion Increasing Sale
By
Pheeraphat Phisuthiarpha
MM570 - Market Research
Cook L. Bruce Ph.D
Keller Graduate School of Management
May, 2005
Table of Contents
Management Summary
- Problem/opportunity statement
- Background
- Hypotheses/research question
- Research design
- Benefits/limitations
- Budgeting/schedule
- Summary
Section 1. The problem/opportunity
- Problem/opportunity statement
- Background
- Secondary research
- Exploratory research
- Hypotheses and research question
Section 2. Primary research design
- Research design
- Sampling
- Measurement
- Pre-test design
- Data collection and fieldwork plan
- Illustrative presentation of results
Section 3. Proposal
- Benefits
- Budget
- Schedule
- Limitations of the research
- Summary
Management Summary
Problem/opportunity statement
The test of the food is the most important thing for the restaurant. If the food is the bad test, it's no way to get crowed. The serving is also important. Anyway those are able to be improved. The important thing is promotion. That is the one fact can help the restaurant. The restaurant has a good food, good servi ...