Marketing Strategy : Thinking Win Win

The Marketing Manager of a large multinational manufacturing FMCG goods was beset with problems.

His brands were not moving and the competition was edging him out of the market.

On careful analysis, it was found that the marketing manager had high-priced his brands and consumers were not getting what they wanted. This heavy stress took its toll on him. One day he suffered from a massive cardiac arrest and passed off peacefully into the night.
St. Peter met him at Pearly Gates and asked the marketing professional if he would like to go to heaven or hell. The man told St.. Peter, “I’d first like to do a SWOT Analysis on both places before I decide.”
The good saint took the Marketing Manager to hell first. He saw a big dining hall that accommodated an exceptionally large table upon which was laden the most delicious food  – there was Murgh Massalam, Tandoori Chicken, Dal Makhani and what not.
The man’s mouth began to water. Behind the table sat rows upon rows of people. But surprisingly, they appeared pale and sick. And starved. They wore glum looks and there was no laughter. The man also noticed another thing. All these people had their hands tied to four-foot spoons. They were desperately trying in vain to get the delicious food at the center of the table to put into their hungry mouths. But sadly, they couldn’t!
St. Peter then, took him to heaven where he saw more or less the same thing. There was the same delicious Indian food and the same rows of people with four-foot spoons tied to their hands. But the big difference here was that there was music, lots of talking and much laughter. The people looked happy and ...