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Table of Contents
Introduction???????????????????????????????.2
Defining Marketing Research????????????????????????.3
The Definition of Customer Relations?????????????????????3
Role of Marketing Research in Managing Customer Relations???????????.4
Methods of Marketing Research in Managing Customer Relations?????????...4
Defining Market Planning?????????????????????????...6
Building a Market Plan for a Market Oriented Business??????????????6
Defining a Market Oriented Business?????????????????????.8
The Role of Marketing Planning for a Marketing Oriented Business?????????.9
Conclusion???????????????????????????????..12
Appendix????????????????????????????????.13
Introduction
Marketing Research plays a significant role in managing customer relations within a firm. In order to signify the correlation of marketing research and customer relations one must entirely define these two terms. The main aspect of marketing research is to understand the effect and comparative success of marketing campaigns. By understanding the marketing research for a firm they can further develop a customer analysis of the company. The customer analysis of the firm in turn builds a greater understanding of managing a firms customer relations to build relationships and maximize profits for the firm.
The role of marketing planning for a marketing oriented business is to accomplish long-term goals for the organization. A market oriented business is a business that goes beyond customer focus to include a strong competitor orientation and portrays a strong team approach in building customer solutions. This team uses marketing planning to market a ...