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Strategy 1
Running Head: STRATEGY
Strategy
Strategy 2
Positioning for substantial competitive advantage is focusing on the use of resource-based strategic perspective. Through the development of company resources and capabilities, a company’s goal is to create value for the consumer. In the modern, global economy, intellectual capital has become a point of focus. Companies have realized that knowledge , and expertise are resources as well, focusing on acquiring the right workforce has been made a focus of priority (Kluyver 2006). The use of an effective positioning strategy will give the consumer the perception that one’s company does something better than its competitors, thus creating value. A companies positioning must also be somewhat fluid. Factors such as competition and an evolving consumer require that a company be in constant maintenance of its products and services.
Choices about which industries to participate plays a key factor in a marketing strategy. A company must chose industries in which its products and services can preserve differences between its competitors for a meaningful period of time. Creating a competitive advantage requires that a company is more effective at creating a product or service than its rivals in that industry. Nike successfully entered the golfing industry with its Nike Golf division. A large part of the success of Nike Golf was the endorsement of Tiger Woods.& ...