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Situation Analysis
Internal Review
SONY is one of the world’s leading consumer electronics firm with additional interests in the entertainment industry through subsidiaries dealing with recorded music, motion pictures, TV programming, DVDs and videos. The group operates globally and is headquartered in Tokyo, Japan. It employed 163,000 people as on March 31, 2007.
The group recorded revenues of JPY8,295,695 million (approximately $70,355.8 million) during the fiscal year ended March 2007, an increase of 10.5% over 2006. The increase was driven by strong sales within the electronics, game and the pictures segment. The operating profit of the group was JPY71,750 million (approximately $608.5 million) during fiscal year 2007, a decrease of 68.3% compared with 2006.The net profit was JPY126,328 million (approximately $1,071.4 million) in fiscal year 2007, an increase of 2.2% over 2006.
Sony Corporation is engaged in the development, design, manufacture, and sale of electronic equipment, instruments, and devices for consumer and industrial markets. Sony also manufactures and markets game consoles and software. Over the years, the company has established a strong brand image in global markets, which increases its bargaining power and makes its entry into new product segments easier. However, continued price increase of raw materials consumed by the company could materially affect its profit.
Vision
Sony is a company devoted to the celebration of life. Innovation & creativity that are easy to use. Things that are not essential but hard to live without. To create products that enrich and improve people's lives.
External Micro Review
Consumer needs
want innovative and ...