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Washable Suits
Is there a market for washable suits? I believe there is a strong market for this type of suit which can be quite successful if a strong marketing strategy is accomplished to properly target the right audience.
The key would be to target the market through segmentation. The overall intent is to identify groups of similar customers and potential customers; to prioritize the groups to address; to understand their behavior; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. The multi-segment approach would be the right direction, where a marketer targets a variety of different segments with a series of differentiated products. You have formal suits, business suits and daily wear suits while demographically segmenting between high and low to middle income, young adults and older.
Today while the mature men are long accustomed to armoring themselves in creased and pressed formality as a sign of their status and aspirations, with washable suits they would have to risk not looking just so in professional situations. This is a perception that can be altered by providing differentiated products. Having different types of suits, formal, daily, and business wear will insure that you will cover down and increase your potential profitability by not limiting yourself to let say just one type of suit that can be used for one type of occasion. Washable suits that are just as business looking in style, color and price than the traditional ones would be the way to break this tradition. Likewise, there are many men today that wear suits for work, and go through a lot of wear and tear, who would want to have a washable suit becaus ...