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Abstract Starbucks, once a small, is a restaurant business with a specialty coffee retailer. Starbucks started by Alfred Peet, a coffee guru, in 1971. Schultz who was a salesman for the Swedish kitchenware company noticed that a coffee store in Seattle was buying lots of his appliances. He went to see that coffee store shortly after he became a partner. Schultz bought Starbucks in 1987. Starbucks had been a great success for several years, the company faces challenges, both internally and externally, but uses marketing strategies to overcome these potential threats. These include the increasing of cost, growing competition, economic and public image. Starbucks not only response to these change, the company was developing the new products to increase the company growth. Company Description FOUNDED PRODUCTS • Coffee: 30 blends • Handcrafted Beverages: Fresh-brewed coffee and Tea • Fresh Food: pastries, sandwiches and salads. INVESTOR INFORMATION UNITED STATES STORES 4,081 Licensed stores. INTERNATIONAL STORES 43 countries outside the United States. Company-operated: 1,796 stores, including company-operated, in Australia,Canada, Chile, China (Northern China, Southern China), Germany, Ireland,Puerto Rico, Singapore, Thailand and the United Kingdom. CORPORATE SOCIAL RESPONSIBILITY SWOT ANALYSIS Strengths Starbucks’s operation including financial support, superior brand identity and product recognition. It is the leading coffee retailer in the world. The greatest strength is it has strong a goodreputation for selling the highest quality of coffee. This strengthens Starbucks already experienc ...