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SWOT Analysis:
• Strength:
• Technological advantage: Sony Ericsson mobile phone firm Ericsson, the integration of telecommunications technology and the advantages of Sony's powerful image and technological superiority in the consumer goods and entertainment areas, belonging to the powerful alliances. This is the advantage of most of the phone companies do not have
• Brand advantage: And the Sony Ericsson brand in both China and the world to enjoy very high brand recognition, Sony is the representative of the fashion and entertainment, and the Ericsson technology is a status symbol's Strong combination of the two, Sony Ericsson's brand self-evident
• Weakness:
• Late start. Because of Sony Ericsson to set up in the near future, when compared to other mobile phone brands in terms late start, Sony Ericsson mobile phones in the second half of 2002 before entering the Chinese market, not in the short term accumulation of high reputation, fast to seize the domestic The mobile phone market less likely.
• Joint venture enterprise and cultural integration. Sony Ericsson by Japan's Sony and Sweden's Ericsson to set up the strong combination merger, Asia and Europe corporate culture differences will inevitably impact on the company's integration
• Opportunities:
• With the development of science and technology, color screen, MMS, high-pixel camera, as well as television features dual-mode mobile phone demand will further increase.
• With the economy of mainland China's further growth, income increase, the level of con ...