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C
ontrol of market share
Pepsi and Coca Cola both are trying to control Market share but Pepsi is going better by
• Coming with new Products as compared to Coca Cola
• While Coca Cola is failing to present new products.
• PEPSI having new ideas as compare to Coca Cola
M
Controlling Market Share depends on Market Strategy.
arket Strategy.
PEPSI is successful because it have
• Proactive strategy
• Rather then having reactive strategy like Coca Cola.
Goal
• Both have same goals
• But have different ways to achieve it
• PEPSI take quick actions as compare to Coca Cola
• Coca Cola always wait to something happened.
• PEPSI is creating opportunities while Coca Cola is waiting for opportunity to come.
Market Myopia
In this case most customers prefer PEPSI as compare to Coca Cola Because
• PEPSI is using media effectively rather then Coca Cola
• Maintaining strong customer Relation through media
• Involving customers
• PEPSI is construction better ways to sell its products.
Resources
PEPSI is using its resources better then Coco Cola
• Human Resource
• Financial Resources
somewhat different marketing strategies (98). Pepsi has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. Coke hired marketing executives wit ...