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We continued to strengthen PUMA’s status as a Sportlifestyle brand in the past year by successfully fusing influences from sport, lifestyle and fashion. Extensive global campaigns such as “I’m Going” and “Urban Mobility” displayed the hallmark values of the PUMA brand – inclusiveness, innovative design, sophistication and individuality.
With major global sports events, 2008 offers many chances and opportunities to further strengthen PUMAs image as a desirable Sportlifestyle brand. PUMA already sprung to a fast start in 2008 with the launch of the award-winning "Until Then" campaign, which presented a captivating vision of the future of football and our new football collection v1.08.
We successfully kicked-off the year with the African Cup of Nations in Ghana. PUMA showed outstanding brand visibility with equipping nine out of 16 teams and won the title through Egypt’s victory for the sixth time. This has provided strong momentum leading into June's European Championships, hosted by the PUMA-sponsored Swiss and Austrian federations. Our goal in the last years was to turn the PUMA brand into one of the leading competitors in football. The European Championship provides the ideal platform to not only strengthen, but to clearly expand PUMA’s position as one of the top three football brands in the world.
At the Olympic Games in Beijing, athletes of 15 national teams will be sponsored by PUMA. They will ensure great brand visibility, helping us to further strengthen our position as one of the leading running brands in the year of the Olympic Games. The brand message will focus on the PUMA Runway collection, combining the best from the worlds of performance and fashion.
With our uniqu ...