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¦ Stars; In the case of PS3 Sony needs to concentrate more on marketing , it also needs to introduce new games for PS3 as there is a lack of new games plus it also has to increase its supply chain for its high-growth and high-share businesses. Sony needs to do heavy investment to finance its rapid growth. Therefore, in case of PS3 Sony may not be producing a positive cash flow. The business strategy will generally be for growth fueled by externally acquired capital. Eventually, their growth will slow, and they will turn into cash cows.
¦ Cash cows; Sony does not need brand recognition or advance technology. These established and successful SBUs need less investment to keep their market share. They produce a lot of cash to be used for other business units of the company. They are either milked for investment in stars or question marks or harvested if there is little optimism for a stable future.
¦ Question marks; Price cut for PS3 by Sony is a problem children. It needs a lot of cash to keep and increase its share, a price cut can not generate enough cash itself. Management must decide if this question mark will build into a star.
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¦ Dogs; Products that complement PS3 and its console usability are low-growth, low-share businesses. They often have poor profitability. Therefore, the business strategy for a dog is most often to divest, but occasionally to h ...