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P & G
Introduction
In today's market, there will always be a new company challenging your products and company but it take years and years of practice to learn how the global market works. That is why this company is the world's #1 maker of household products. The company was formed in 1837 known as Procter & Gamble (P&G). The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets a broad range of consumer products in many countries throughout the world. Products fall into five business segments: fabric and home care, paper, beauty care, health care, and food and beverage. Being in the marketing industry companies most have a good strategy plan to last this long. In this paper, we look at how the company has become a domestic & global market corporation. How they deal with technology impact, social responsibilities, and ethics.
Domestic & Global Market
P&G did not pursue overseas markets vigorously until after World War II. Today P&G sells its product in over 140 countries, and has actual on the ground operations in 70 countries and half of their sales came from outside the U.S. P&G has made a commitment both in dollars and manpower to further expand international operations. The company marketed more than 300 brands to nearly five billion consumers worldwide. P&G had a significant market share in several product categories: laundry and cleaning (Tide, Cascade, Dawn), paper goods (Bounty, Charmin, Pampers), beauty care (Pantene, Olay, Cover Girl), food and beverages (Folgers, Pringles, Duncan Hines), and health care (Crest, Scope, Metamucil).(www.thestandard.c ...