edf40wrjww2CF_PaperMaster:Desc
MARKETING RESEARCH REPORT ON AQUAFINA
April 19,
2007
MARKETING RESEARCH Page 1
1. INTRODUCTION 1.1. GLOBAL BOTTLED WATER SCENARIO
Bottled Water is considered the smallest yet fastest growing and most dynamic segment of the beverage industry. The world bottled water market represents an annual volume of 89 billion liters and is estimated to be worth US$ 22 billion. Western Europeans are the world’s major bottled water consumers with per capita consumption of 85 liters, but the most promising markets are in Asia and the Pacific, with an annual increase of 15% for the period 1999-2001. The average world consumption grows by 7% per annum. The world total bottled water consumption grew from 19.186 billion gallons in 1996 to 30.103 billion gallons in 2001registering a compound annual growth rate of 9.4% during the period. The U.S., Mexico and Western European countries are the leading bottled water consuming countries. 1.2. ASIAN BOTTLED WATER INDUSTRY
The bottled water industry is one of the fastest growing industries in Asia. Zenith International, specialist consultants for Asia Bottled Water Association (ABWA) reports stunning growth of 45% since 1998 across 50 countries in Asia, Middle East and North Africa. Total sales reached 25,270 million liters, more than double the level of 1995. The region now represents 23% of global consumption with market value at US$ 4,700 million. 1.3. MAJOR GLOBAL PLAYERS
The bottled water market is a lucrative one, dominated by Swiss food giant Nestlé, with a 16.8 per cent share, and France's Danone, which controls about 14 per cent. Nestle has found a growing market niche for bottled water in no industrialized and
MARKETING RESEARCH REPORT ON AQUAFINA
A ...