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By,
Kristy Dailey
Arlette Fernandez
Lindsey Hudson
EXECUTIVE SUMMARY
The Marlins, becoming a Major League team in 1985, have experienced several ups and downs. Going through several owners and managers, along with the hiring and firing of players they are on there way to creating a stability that will hopefully improve their fan support and increase their profits. The Marlins are not just a baseball team, they are also deeply involved with the community and developed a community foundation in 1999. The foundation reaches out to children mainly helping them not only with sports but with education as well.
The goal of the Marlins is to maximize the game-day experience for their fans. The Marlins have been very successful in recruiting young new talent, but they have the lowest payroll in the league because of their lack of funds. Another problem the Marlins contend with is leasing the stadium they play in from the Dolphins. The Marlins have the opportunity to build their own stadium but are threaten with the possibility of not getting the deal and having to relocate.
Through marketing research the Marlins have to determine if building a new stadium would in fact increase their attendance rate and benefit them financially.
INTRODUCTION
The Florida Marlins Franchise began in 1985 when both the Marlins and the Rockies were expanded into the Major League Baseball Association. On July 5, 1991, they were accepted into the Major Leagues and were located in Miami, Florida. The National League awarded the franchise in 1991 to Wayne Huizenga, who is also the own ...