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Mary Kay Inc
December 2005
List of Contents and Tables
1. INTRODUCTION 1
1.1 Key Facts 1
Summary 1 Mary Kay Inc: Key Facts 1
2. CORPORATE OVERVIEW 1
2.1 Financial Performance 1
Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1
2.2 Geographic Coverage 2
Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2
2.3 Business Focus 3
Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3
Chart 1 Mary Kay Inc.: % Sales by Division 2004 3
3. STRATEGIC OVERVIEW 3
3.1 Operational Strategies 3
3.2 Market Development 4
Table 4 Mary Kay Inc.: World Sales Performance of Company's Major Markets 5
4. COSMETICS AND TOILETRIES BUSINESS OF MARY KAY INC 5
4.1 Cosmetics and Toiletries Business Development 5
4.2 Cosmetics and Toiletries Net Sales & Profits 6
Table 5 Mary Kay Inc: Cosmetics and Toiletries Sales 2001-2004 7
5. MARY KAY INC PERFORMANCE IN COSMETICS AND TOILETRIES 7
5.1 Competitive Context 7 ...