MASS MEDIA AND EVANGELISATION IN THE CHURCH
GENERAL INTRODUCTION
Communication is a necessity in the world of human beings, animals and plants and is an ever continuing process going on all the time. It is as necessary to human, animal and vegetable existence as life itself. Absence of communication and the life process wither and die. The need for communication is as basic as the hunger for food and drink, perhaps even more so. In the beginning after all, was the ‘word’ or ‘aum’; the first syllable even uttered.
“Communication is the name we give to the countless ways that humans have of keeping in touch, not just words and music, pictures and print, nods and becks, posters and plumages; to every move that catches someone’s eye and every sound that resonates upon another’s ear.” Interaction, interchange, a sharing and commonness are ideas that crop up in any attempt to define the term communication. Derived as it is from the Latin’s ‘communis’, which means ‘common’, the idea of commonality is stressed frequently in talking about communication. Communication is a process, which increases commonality, but also requires elements of commonality for it to occur at all.
Communication then presupposes a shared environment, a social relationship between those who participate. What it leads to is a social interaction, contributing to a sense of community. Since the world of birds and beasts too possess communication we speak of human communication in our study, rather than communication alone in our study.
In the olden days human beings used to communicate face to face which could be called as interpersonal communication. As he c ...