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Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
Randy Gaspard
University of Phoenix
Problem Solution: Global Communications
Global Communications will increase its profitability by developing methods to increase business and residential customers, build customer retention, and reduce overall expenditures
Situation Analysis
Issue and Opportunity Identification
Three years ago today, Global Communications stocks was worth $28 per share today the same stock is worth $11 per share. The reason for the declining stock is the telecommunications market has become far too competitive. Profits are spread thin amongst the competing companies. Offering local and long distance telephone service is not enough to stay competitive. Expansion into the international market was thought to be a viable plan but that venture was not profitable. The Senior Team must seek out opportunities for Global that demonstrate the ability to rebound financially. There are numerous phone companies, including Global, that have created alliances with satellite companies. These alliances have allowed the expansion of services but have become commonplace. Cable companies have now joined alliances with domestic and international phone companies. Now cable companies can offer business owners and residential consumer's local, long distance, cable and internet service in a one price bundled package. Cable company alliances hit the telecommunications industry hard, and Global was no exception. Global was left with no alternative but to develop a strategic plan.
The CEO of Global developed a 3-year plan that seemed to offer ...