edf40wrjww2CF_PaperMaster:Desc
Running Head: STRATEGY ASSIGNMENT
MBA 502- Managing the Business Enterprise
Kudler Fine Foods is a gourmet food store that operates in three locations and has plans for further expansion. Kathy Kudler, who opened the first location in 1998, realized the need for a gourmet food store and combined convenience and excellent service, with that combination Kudler Fine Foods was born. Kudler Fine Foods offers fresh quality breads, meat, seafood, and produce, cheese, dairy and wine. Kudler is interested in expanding their services and offering services such as in store parties as well as frequent shopper programs and a wonderful catering service. All of the planned additions will be an asset to Kudler Fine Foods loyal customers. "Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer cycle as a means to increasing the loyalty and profitability of its consumers",(Kudler Intranet).
Recent changes in technology have opened doors for Kudler Fine Foods. By utilizing new technological advances Kudler is increasing the chances that this company will be around to stay. Recently Kudler created an online web site to advertise their products and inform their customers of store hours and locations as well as any new events that are taking place. By implementing online technology Kudler has created the opportunity for all interested customers to browse around and receive information without the hassle of going to the store. "The Web technology, with its various capabilities-like information dissemination, interactive co ...