edf40wrjww2CF_PaperMaster:Desc
Running head: STRATEGY
Strategy
Peter Clark
University of Phoenix
Kudler's founder wanted to create a company that provides a high level of service to customers searching for exotic foods to enjoy. Originally there was one store that served the community but as time progressed more stores were added. Management could see that Kudler was a success and expanding. As Kudler expanded the day to day operations became more complex and the necessity to streamline the operation and to become more efficient cam with the territory. In order to maintain the high level of performance that customers had come to expect Kudler needed to adopt some technological advancements. A relational data base serves to organize information and to track pertinent information become important within a growing organization. The ability to collect, combine, and retrieve the information becomes crucial in order to react to the changing market in a timely fashion. Knowing the exact position of the company in relation to the vendors and suppliers allows Kudler to assess the company's buying power and place orders with the highest buying power possible. Knowing and understanding the needs, whims, and wants of customers places Kudler in a position of power. The information gathered lets Kudler customize the products and produce sold in each of the stores. Special promotions and rewards can be offered to customers to breed loyalty and to excite the customer about what Kudler offers. Kudler can customize orders to have the necessary produce on hand without having a great deal of excess. By having the amount of produce that is typically sold Kudler would avoid having to mark products down and lower the amount of produ ...