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Introduction
Customer Intimacy is the superior management of the customer experience and relationship and is the new commitment of Intersect Investment Company (IIC). Customer Intimacy demands to deliver a higher level of service to every customer across all channels, product lines, and geographies (webMethods). Simply stated, it means knowing a customer’s wants and needs and delivering, or even anticipating their wants before the request is ever made (webMethods). It is an experienced based loyalty that promotes a valued customer perception. A customer intimacy model implementation is exactly the plan that Intersect Investments has established within their corporation and all the goals they plan to achieve.
Throughout this research and defense synopsis you will discover the developments and benchmarks used to deliver this plan. In addition, the implementations of these plans will be detailed and evaluated to ensure Intersect Investment’s long term success. In order to move forward with these plans, IIC will establish a value proposition strategy, a customer pyramid model, and will focus on company and client integrity. The execution of these plans and the customer intimacy model will require a cost and value analysis, continual customer communication, tiers or classifications of the pyramid, and realistic timelines. All goals will be monitored and measured for data analysis via IIC weekly meetings, continual customer feedback and customer surveys. The identification of the new vision and mission statement that Intersect Investment Company has previously established is a big step forward in meeting their end-state goals but it’s only the beginning in solution imple ...