edf40wrjww2CF_PaperMaster:Desc
Introduction
InterClean is experiencing a dramatic transition as a result of its CEO David Spencer’s aggressive product enhancement strategy. One of the goals set by David Spencer is for every employee to further enhance his or her product knowledge. This enhancement will be achieved through training employees on the regulations and aspects about all lines of products. InterClean’s effort to increase its service quality will raise the standard in the industry. This innovative solution will further increase InterClean’s opportunity to capture market share from its competitors.
As part of the service and product enhancement strategy, InterClean has devised a marketing plan to alert consumers both domestically and abroad. Furthermore, InterClean will be hiring new sales and marketing representatives to improve the quality and knowledge of the staff. The service enhancement and quality staffing, InterClean’s decision to move in new direction will provide the company with a competitive edge for long-term survival.
Key Concepts
In today’s global and technological market environment, change is constant. As a result, businesses around the world are finding ways to sustain competitive advantage. Instead of just focusing on financial, strategic, and technological capabilities, emphasis shifts now to a company’s ability to effectively manage people through organizational capabilities, which relates to hiring and retaining competent employees and developing those competencies through effective human resource practices. (Dreher & Dougherty, 2001) More and more organizations and senior executives are saying human-capital management is critical and Human Resources should play a major role ...