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Assignment for MBA/580 - Strategies for Competitive Advantage
Executive Summary
ROG & Associates Realty, Inc. is an S corporation sited in the state of Florida. This corporation is capitalized by stockholders and principal investors, which are licensed as well as sponsored brokers for this firm. The licensed brokers of this firm will sponsor licensed real estate agents (independent contractors) in the state of Florida. This corporation will formalize the real estate services offered (Bourne, 2006).
ROG & Associates Realty, Inc opened its doors for operation in February 2005. The office is located in Orlando, FL (Downtown area) in Greenwood Square, and provides services to the middle-class income section of Metropolitan Orlando. Credibility and reputation excel with the brokers of this firm, with a published real estate book and real estate organizational programs placed in the Orlando Association of Realtors and the Kissimmee Association of Realtors bookstores and superstores (Kain, 2006).
The primary strategies of ROG & Associates Realty, Inc. are to become a profitable organization by taking advantage of other real estate investment opportunities as they become available, recruiting self-motivated, success-oriented, hardworking sales agents, maintaining an office of at least 15 sales agents who meet the previous requirements, developing a solid, corporate identity in our specific target market, establishing good working relationships, promoting communication as well as suggestions from all participants, becoming the top brokerage firms in operation in the Downtown area by our third year of operation as well as finally, realizing a positive return on investments within th ...