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Research Design and Statistics Concepts Worksheet
Concept Application of Concept in Scenario or Simulation Reference to Concept in Reading
Information gathering using predictive study.
Cooper and Schindler state that it is desirable to predict when and in what situations an event will occur. ¡§In business research, prediction is found in studies conducted to evaluate specific courses of action or to forecast current and future values.¡¨ Coffee Time uses predictive study to create a road map to ensure their successful integration into the emerging India coffee market. Predictive study allows Coffee Time and Total Access to do the following:
?X Assess whether to continue the project
?X Develop a comprehensive description of the target group, e.g., social and economic characteristics
?X Create an extensive report that covers the salient issues in regard to the target group
These criteria will provide Coffee Time with a reasonable prediction of the success or failure of an event to facilitate detailed planning. Cooper and Schindler (2003). Chapter 1, p. 12
Clearly defined goals: The statement of the decision problem should include its scope and its limitations. Using the flowchart questionnaire as a baseline, Coffee time can determine the following:
?X Which cities contain an affluent, forward thinking population that would embrace the coffee bar ambiance and specialty coffees
?X Determine the specific target segment
?X Estimate the potential revenue that might be generated per outle ...