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McDonald's, McDonaldland, and McDonaldization
by David M. Boje, Ph.D. [email protected] this is http://peaceaware.com/McD
Web site commenced Jan 2005; Updated Jul 4 2008
Figure 1a-The Ronalds within Ronald (larger image)
The following images accompany the 2008 Book, Storytelling Organizations (Sage). See Chapter on Stylistic Images
NEW Refereed Journal Publications from the McDonald's Projects by Boje & Colleagues:
* Boje, David M. & Carl Rhodes. 2005. The Leadership of Ronald McDonald: Double Narration and Stylistic Lines of Transformation. Accepted for publication in Leadership Quarterly journal on April 9, 2005 See Pre-publication Draft
* Boje, David M. & Carl Rhodes. 2005. The Virtual Leader Construct:
The Mass Mediatization and Simulation of Transformational Leadership, Leadership Journal. Vol 4 (1):407-428. See Pre-publication Draft
* Boje, David M.; Michaela Driver; & Yue Cai. 2005. Fiction and Humor in Transforming McDonald’s Narrative Strategies. Culture and Organization, Vol. 11(3, Sept), pp. 195–208. See Pre-publication draft
* Boje, David M.; Esther Enríquez; M. Teresa González; & Eduardo Macías. 2005. Architectonics of McDonald’s Cohabitation with Wal-Mart: An Exploratory study of Ethnocentricity. Accepted for publication in Journal, Critical Perspectives on International Business. See Pre-publication Draft.
* Boje, David M. & Yue Cai. 2004. McDonald’s: Grotesque Method and the Metamorphosis of the three Spheres: McDonald’s, McDonaldland, and McDonaldization. The Metamorphosis Journal. Vol 3 (1): 15-33. ...