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CONTENTS:
1. Company overview_____________________________________________________2
2. McDonalds’s Strengths Weaknesses Opportunities and Threats _________________3
3. Company’s core and distinctive competencies______________________________3-4
4. Mission, vision and principles of the company______________________________4-5
5. McDonald's policy on ensuring best quality product___________________________5
6. A Company structure and recent marketing campaign_________________________6
7. References__________________________________________________________7
Company overview
McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, breakfasts and soft drinks. More recently, it also offers salads, fruit, snack wraps, and carrot sticks. The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion.
With the successful expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public ...