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McDonald’s 1
McDonald’s Empire
Kay Kolalowski, Tyler Laudette and Annette Compo
University of Phoenix
Management 330
Professor Dr. John Seinrukos
February 24, 2008
McDonald’s 2
Abstract
Ray Kroc once said he did not know what his company would be selling in 2000 but he knew it would be selling more of it than anyone else. (Kroc, 1978). McDonald’s is the predominant leader in the fast food industry and the corporation continues to grow each day globally. This expansion and seizing the opportunity by using good environment practices has become a pivoting point for the company’s growth financially. The infrastructure in supporting the stores and the continued redevelopment of technology and business techniques is the fuel behind this company’s success.
McDonald’s 3
"Are you green and growing or ripe and rotting?" (Kroc, 1978) Ray Kroc was a very intelligent man but not in the fact that he knew the burger business. Ray Kroc knew the entrepreneur business of making money. Ray Kroc was an entrepreneur not an owner of a hamburger place. Looking over his legacy, he understood the importance of many variables in business. Planning being at the forefront with globalization, technology and then later the understanding and opportunity for environmental scanning.
With its Golden Arches planted in almost every corner of the world, McDonald’s
Corp. is considered to be one of the premier organizations of global brand expansion.
McDonald’s international expansion be ...