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McDonald's is a multinational company that franchises and operates in over 100 countries with more than 32,000 fast-food restaurants serving more than 52 million people each day. McDonald's is the world largest fast-food chain of restaurants that primarily sells hamburgers, chicken, French fries, salads, breakfasts and soft drinks. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and woman (mcdonalds, n.d.). McDonald's global sales in 2006 was $20 billion, U.S. accounts for 35%, France, Germany and the United Kingdom contributes over 20%, Canada 5%, Australia, China and Japan 7%, and Brazil 2.5%.
The successful expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life (Wikipedia, n.d.) McDonaldization is a term used by sociologist George Ritzer is the process by which a society takes on the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management (Wikipedia, n.d.). McDonald's uses the Franchising Entry Mode. McDonald's has always been a franchising company and over time has learned how to maximize the sales potential of a fast food outlet. The core of McDonald's business is the commitment to Quality, Service, and Cleaniness (QSC). McDonald's has a developed a training program which franchisee implement in their system 100% of the time. McDonald's owns the land and building for all the franchise units and receive a percentage of the gross sales on the unit.& ...