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Marketing Media Development Industry Analysis
1. Executive Summary
The marketing media development industry is a very broad; but highly specialized field. This industry encompasses everything from traditional graphic design and page layout to the more technologically advanced web design, interactive design, and application development. This industry has service providers in every size, everything from freelance designers and sole proprietors to large international companies.
The services rendered by the providers are not strictly in web pages and print design. Today’s marketing media developer needs to wear many hats. Of course they need to be great designers; but along with that they need to be consultants, salespeople, tech support, and software engineers. Some service providers figure this out very early and grow to be very successful. Still others try to focus too much in one area and fail because they were not able to offer what today’s customers want and need.
2. Industry Definition
The marketing media development industry includes a wide variety of products and services that share the common bond of design. Traditionally page layout, brochure design, ad design, and photography were the main services offered by design and marketing firms. Currently web design is the most cost effective way to gain exposure to a very large audience.
The products and services typically offered in this industry are digital media design (i.e. website design), printed media design (i.e. brochures), photography, and custom graphic design (i.e. logos). Th ...