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To the Board of Directors of Johnson and Johnson Company
Subject: Actions which should be taken in order to improve the image of the company that has been seriously damaged by the tragic incident with the drug named Tylenol.
The reputation of the well known company Johnson has been seriously damaged by sudden deaths which occurred after several people have taken the drug named “Tylenol” produced by Johnson and Johnson Company. Below there are some ideas which may help to improve the situation and at least partially regain trust of the consumers.
Press conference organized to inform the public about the incident.
It is strongly advised to organize a press conference upon which the public and potential users of the contaminated drug will be informed about the incident (accidental deaths caused by taking the lethal medicine). The Johnson and Johnson Company should take full responsibility for what has happened and assure future users of Tylenol (the medicine in which traces of the lethal substance have been found) that the Johnson and Johnson Company will do whatever is necessary to discover the cause of contamination of the drug, so the similar tragedy will not ever happen in the future.
The press conference should be broadcasted on all national and private TV channels in order to reach the maximum amount of people who might get into contact with the dangerous Tylenol. Special announcements should also be made on the radio and in all major newspapers. Since the fastest medium of communication nowadays is the Internet, appropriate information should appear there, however not only on websites which deals with health and medical issues, but primarily on the webs ...