edf40wrjww2CF_PaperMaster:Desc
?Memory Pharmaceuticals Corp."
Final
Marketing Management
-Dr. Steve Henson-
Nihat Canak
03/28/2006
Index of contents
1 Executive Summary 1
2 Situation Analysis 2
2.1 Market Summary 2
2.1.1 Market Demographics 3
2.1.2 Market Needs 4
2.1.3 Market Trends and Growth 4
2.2 SWOT Analysis 5
2.2.1 Strengths 5
2.2.2 Weaknesses 6
2.2.3 Opportunities 6
2.2.4 Threats 6
2.3 Competition 7
2.4 Keys to Success 7
2.5 Critical Issues 8
3 Marketing Strategy 8
3.1 Mission 9
3.2 Marketing Objectives 10
3.3 Financial Objectives 10
3.4 Target Markets 10
3.5 Positioning 10
3.6 Strategy Pyramids 11
3.7 Marketing Mix 12
3.8 Marketing Research 17
4 Financials 17
4.1 Break-even Analysis 17
4.2 Sales Forecast &nb ...