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This history of this business began with after the owner who is a close family
friend graduated from university, he works in marketing for one brand shoe. Then, he
doesn’t want to be an employee all of this life, he want to start his own business but use a
little money for investment. This is the turning point, that the owner started shoe
business. And the reason that make the owner choose shoe business is, the first, shoe is a
necessity good everyone much use this product and that make shoe market is a large
market, make many groups of customers. The second, customers can not use the same
shoes in difference activities, for example, in leisure people play golf, trekking, claim on
mountain and work in office all of these activities people can not use the same shoes.
Therefore, consumers must pay more money on shoes, if they want to do more activities.
Finally, this business doesn’t use a lot of money for set up business.
The products which he company sold is shoes; fashion shoes, sport shoes, golf
shoes and claiming mountain shoes.
The annual sales are, the first year is 159,890,294 baht, the second year is
191,868,353 baht, the third year is 213,946,934 baht, the fourth year is 242,281,818 baht,
from the fifth year to the tenth year is estimated 274,737,607 baht. Total the annual sales
for ten years are 2,456,413,041 baht.
The employee in this business has 260 persons; 1 person for manager of factory,
6 persons for manager of section in factory,6 person for assistant manager of section in
factory,7 persons for head of blue-collar,240 persons for blue-colla ...