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Situation analysis
Steven Ballmer Microsoft CEO and his longtime boss, William H. Gates III, are about to embark on their second attempt at remaking Microsoft into an Internet powerhouse.
On June 22, the duo planned to launch a broad initiative called the ''.Net.'' The endeavor is designed to deliver software and services that automatically link various Web sites so people can use the Internet to organize all of the information in their lives. To Ballmer, Microsoft's new strategy will change computing as profoundly as the Internet has. For Gates & Co, this is big staff. Microsoft called it the most important shift in its corporate vision since the software giant launched its internet strategy five years ago.
SWOT analysis
1- Opportunities
• Different business sites could be linked together without the need for extra efforts.
• Email users can access their email from anywhere and any device
• Loyalty of software developers to Microsoft.
• Huge web applications market that worth tens of billions and Microsoft wants a piece of it.
• If Microsoft pulls .Net off, the software maker could utterly transform the Internet.
Probability of success
High Low
Attractiveness High • Different business sites could be linked together without the need for extra efforts.
• Email users can access their email from anywhere and any device
• Huge web applications market that worth tens of billions and Microsoft wants a piece o ...