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Nelnet, Inc. is one of the leading educational planning and finance companies in the United States. They have been in business for over 20 years and have steadily grown their share of the student lending market through their years of business. By having a strong vision with equally strong planning and goal setting functions in place, they have securely set themselves up for success in the educational lending and finance arena.
Nelnet's vision of "Making educational dreams possible" [1] shows the priority that Nelnet, as a company, gives to their customers. They also utilize a set of Core values that shows priority to their customers, business partners and associates.
Nelnet is currently building their strategic plan around their suite of services centered on quality educational planning and finance products. The strategy helps families across the country reach their individual educational goal. The strategy can start helping families as early as Kindergarten and all the way through Graduate school. The strategy is known as the educational life cycle. [See graph 1] It should also be noted that the strategic life cycle also relates to school clients that Nelnet serves as well. So with one strategy, Nelnet is covering all customers. An integral piece of the strategy is becoming part of the educational seeking family at an early stage in their planning and goal setting portion of obtaining an education. Whether Nelnet is helping the fam ...