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I Executive Summary
As business becomes more global it becomes more difficult to do business across borders, even if more essential. While there are many people who are experts in one, or even two countries, this may not always be enough. (Baird I. B. and Quarto A, 1994) An expert in the US market may not know where to start in Japan. A Chinese expert will face very different challenges in India.
Few people have worked across multiple cultures and business environments. Technology enables and, in fact, forces us to market globally, but this does not sweep away cultural and personal differences. Even when hard data is available across countries (and it often is not), it needs interpretation in the light of soft data, which is very hard for someone who does not know multi-cultural issue and economy issue. (Gain P., 1997).
This report will indicate the marketing outline for Best Fishing Corporation which plan to establish a fishery farm in the Bangladesh, through the analysis of Culture and Economy affection.
II Introduction --- Company background
Best fishing Export Corporation is one of the leading international marketing companies in Malaysia specialized in representing foreign buyers to ensure approved quality fish & seafood products and prompt shipment from over ten different countries. They have wide range of procuring network and well known through out fish and seafood industry and trade. Currently, they are plan to expansion the fishery business into Bangladesh.
As a country with a large deltaic floodplain, Bangladesh has a long tradition of fishing and fish culture and enjoys enormous potential to produce all kinds of aquatic products. In recent decades, d ...