edf40wrjww2CF_PaperMaster:Desc
We want one ? please!!!
Yes, that's how it all started. I have always been designing my own clothing ? and on many occasions' friends, neighbours and colleagues have talked me into making something for them too. May 2002 I completed a year-long course in the manufacturing of haute-couture and ready-to-wear clothing. The course even made me capable of designing my own sew-ing patterns ? opening up a wide range of opportunities. One of these going from hobby into real business.
This paper is exploring the marketing-related issues of going into business with MLF De-sign.
The Product
I make all sorts of ladies wear except lingerie - "standard-sized"-garments or garments in-dividually tailored. They can be divided in the following categories:
MATERIAL GARMENT ADJUSTMENT (If individually fitted) EFFECT OF ADJUSTMENT
fleece, wool, cotton, stretch Jackets, cardigans, t-shirts, light skirts minor Minor - major
cotton, stretch Shirts major major
Satin, silk, cotton, flax Dresses, trousers major major
Fig.1
All garments can be individually decorated ? which means that they will be unique ? even though no individual fitting have been done (attachment A)
MARKETING SITUATION ANALYSIS.
MARKET:
Since I make both ready-to-wear clothing and tailored clothing there are two relevant main ...