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Monster.com
Background:
Monster.com is an internet site that is offered as an opportunity for job seekers to examine the market for available positions that will match their requirements. This way job seekers can shop around for a job that will be most appealing to them. The site also offers employers to shop around for the best suited employee since there is availability to post résumés on the site. This site can be accessed by registering with a user id and have password so regular visits to the site can be established. Monster.com was an idea that came to life under the supervision of its creator, Jeff Taylor. Its road to success was ingenious and in the next couple of pages, we will examine the idea behind the success.
Statement of the Problem:
The idea started forming when the creator was put under pressure caused by the situation after the mid 1990's recession. Jeff Taylor had started ADION, a niche advertising company the specialized in designing traditional recruitment advertisements for high-tech clients. When the economy started recovering after the recession, the clients were hungry for new material that would offer solution for their problems. Taylor was stuck trying to figure a solution.
The second problem was at the time that the idea formed in Taylor's head, internet was just staring out. It was not known and the possibilities it offered was definitely not as wide as it is today. Many were skeptical of the idea and ADION's clients were getting cold feet and wanted to withdraw. "Consensus was that I had lost focus; in their eyes I was doing ?computer crap'.", Taylor said about the general opinion about him at ...