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Mountain Man Brewing Company
TABLE OF CONTENTS
COMPANY ANALYSIS .................................................................................. 3
OUR DECISION ............................................................................................. 7
FORECASTS AND ESTIMATES ................................................................. 8
BREAKEVEN ANALYSIS ........................................................................... 12
MARKET SUMMARY .................................................................................. 13
EXTERNAL MARKET ENVIRONMENT .................................................. 14
CUSTOMER ANALYSIS ............................................................................. 15
COMPETITOR ANALYSIS ......................................................................... 16
MARKETING INFORMATION REQUIREMENTS ................................. 18
PRODUCT ..................................................................................................... 19
PLACE ........................................................................................................... 21
PROMOTION ............................................................................................... 22
PRICE............................................................................................................ 24
SPECIAL IMPLEMENTATION PROBLEMS TO OVERCOME ............. 25
CONTROL ..................................................................................................... 26
WORKS CITED ............................................................................................ 29
3
COMPANY ANALYSIS
OBJECTIVES Ens ...