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TABLE OF CONTENTS
INTRODUCTION 3
GENERAL INFO ABOUT THE PROPERTY 3
SELECTED ROOM TYPES 3
Business Single Rooms 3
Business Double Rooms 4
Junior Suites 4
SELECTED FACILITIES 5
Méditerranéen 5
Sérénité Spa 5
“Aquarius” Recreation Lounge 5
“Rainer III” Seminar Hall 5
MAJOR COMPETITORS 6
Hotel Mirabeau 6
Hotel Hermitage 6
Hotel Columbus 6
Le Meridien Beach Plaza 7
CALCULATIONS RELATED TO ROOMS DIVISION ACTIVITIES 7
‘Market Condition Approach’ and Rack Rates 7
‘Rule of Thumb’ Approach and Construction Cost 8
Calculating the Actual Expected Revenue 9
Calculating the Potential Revenue 9
Calculating the Yield 10
Calculating the RevPAR 11
Overbooking: Potential Revenue Matrix 12
EVENTS TAKING PLACE FROM 14TH MAY TO 27TH MAY 2007 IN MONACO REGION 12
DETERMINING DAILY DEMAND FOR THE TWO-WEEK PERIOD 13
PLANNED REVENUE MANAGEMENT STRATEGIES 14
General Strategies used on days with high demand 14
General strategies to be implemented on low-demand days 15
CONCLUSION 16
APPENDIX 17
REFERENCES 19
INTRODUCTION
Developing efficient revenue management ...