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CASE STUDY: ALBERTSONS
1)
PORTER’S VALUE CHAIN MODEL ON ALBERTSONS
(i) Firm infrastructure
a) Good financial backing.
From the given document it can be inferred that Albertsons has a good financial backing. It is mentioned that the company has invested half a billion dollars for technological advancements and also they are into the drug retail market which is more profitable over groceries.
Moreover Albertson’s stands in 3rd place in revenue with 20 billion dollars behind Wal-Mart.
b) Organizational structure.
Albertsons CEO, Johnston believes in using IT as an enabler of business to keep prices competitive and make the shopping experience more compelling. Therefore the company would be well organized to implement IT for analytical processes. As the CEO himself is involved, the company would be well structured.
c) Quality management
CEO Johnston also has plans to bolster the company’s leadership with the best minds available and also use motivational techniques to invigorate his employees. These ideas show the character of the CEO in enhancing productivity from his work force.
Another point can be the innovational shopping techniques put forward by the CEO, like th ...