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People
As the company will be using its existing staff and equipment, make recommendations on how they should:
1. Motivate staff to work in the new market and produce the new product
2. Leadership issues that should be addressed
3. Any team working issued
The assignment is broken into three parts. Part one deals with the motivating staff to work in the UK and the production of Coca-Cola new product Kiwi Water. Part two describe the leadership issues that should be addressed . Part three address any team working issues.
The marketing strategy was carried out on Coca-Cola as they desired to enter a new product in a new market. Coca-Cola decided that the UK was ideal market to capitalise market share with their new product Kiwi water.
The scope of this report is to make recommendations Coca-Cola HRM to determine the factors affecting its strategy and performance.
Company History & Overview
Coca-Cola is a soft drink multinational company
Coca-Cola employs approximately () full and part-time, on and off site employees in the execution of its operation. The key on-site employees include:
• Project Managers
• Engineers
• Site Supervisors
• For men
• Quality Assurance Technicians
• Skilled and unskilled staff workers.
Within the internal environment of Coca-Cola (internal Customers) are employees important to its functions and the support of the organization’s on-site team. The key internal customers are :
• Senior and Junior Managers
• Engineers
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